Fumo International's Q2 2025 Financial Report: New Tobacco Products Such As IQOS, ZYN And VEEV Accounted For 41% Of The Revenue.

On July 22nd, Philip Morris International released its second-quarter 2025 financial report. Thanks to the strong growth of its new tobacco product portfolio and the steady performance of the combustible tobacco business, the company's net income reached 10.14 billion US dollars, setting a new record high.
Among them, new tobacco products including IQOS, ZYN and VEEV accounted for 41% of total sales, reaching 4.2 billion US dollars.
Philip Morris International stated that its new tobacco products have now covered 97 markets worldwide, with nearly half of these markets selling at least two of the company's flagship brands (IQOS, ZYN and VEEV), and 20 markets selling all three brands. The shipment volume of new tobacco products increased by 11.8%, net income increased by 15.2%, and gross profit increased by 23.3%.
From a product breakdown perspective, the quarterly net income of IQOS products exceeded 3 billion US dollars, continuing to drive the growth of the global heated non-combustible product category. Philip Morris International holds approximately 76% of the market share in this category. In Japan, IQOS covers over 10 million legal age consumers. In Europe, Italy has achieved strong growth, and Germany, Greece, Romania, Bulgaria and Spain have also achieved comprehensive growth in these markets.

In the e-cigarette sector, VEEV continues to maintain a profitable growth momentum and has now covered 42 markets. In the second quarter, driven by the European market, shipment volume increased by more than double. In the closed e-liquid market, VEEV holds the first position in 6 European markets including Greece and Italy.
In the oral nicotine pouch sector, in the United States, ZYN's shipment volume increased by over 40%, reaching 190 million pouches. Outside of the United States and Northern Europe, the shipment volume of nicotine pouches increased by more than double. Currently, ZYN covers 44 markets.
The company's CEO, Jacek Olczak, said: "Our business achieved very strong performance in the second quarter, with net income reaching a new record high, and both operating income and adjusted diluted earnings per share achieved significant growth. These results reflect the good development momentum of our multi-category smokeless business. The adjusted market sales of IQOS have accelerated, and the sales of ZYN in the United States have also accelerated. At the same time, the combustible property business has performed well. Given these strong performances, we have raised our full-year performance expectations."